For the festive season we created Santa’s Grotto within the bank, creating a cozy indoor ambience that is both warming and welcoming. The large TV wall was transformed to become a window, where we created an animation showcasing festive snowy outdoor scenery. To add an element of interaction, there were two bikes, which when ridden would respectively light up the Christmas tree and the lighting of a signage pole. As we observed long waiting queues, with parents bringing their children to the bank, we want an area where children could feel comfortable in, and strengthen the positioning where BNU wanted to be own as the bank that cared for families in Macao.