Parry Float

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The design inspiration of the float is a prosperous city, with the idea that a loving family is the origin of happiness, with the intentions to send a loving and warm blessing to the people of Macao. The side view showcases buildings within the city, with the highlight being the windows, which displays the happy and peaceful scenarios happening inside family households during the festive season of Chinese New Year.
The scenarios are linked with the different project developments of Parry Group, such as real estate, food & beverage, travel and entertainment, to strengthen the idea of Parry Group’s aim to bring happiness to the families of Macao.

The back of the float is to resemble the skyline of a city, with the overview of the float being contemporary and innovative, incorporating modern architectures and blissful everyday scenarios to reinforce the idea that the secret to a happy life is a happy family.

©Copy Right Vivian Lu Design Studio 2021